We asked. Seven of you answered. Today we hold your answers up to the light, agree on what they mean, and name what they don't yet say.
What you're about to see is your homework, weighed by how often the organization said it. Three acts: what the words say, what the words mean, and what the words can't tell us. Hover any word to see who said it.
One rule for today: if it's not on the screen, it didn't happen. This screen is the shared memory of the room, and it leaves with all of us.
Both are right. The architecture has to earn both, and the trade-offs are design decisions we make together, not defaults we inherit.
It may well be true. Until we define together what a successful B2B visit produces, it stays on the assumption shelf, not the fact shelf.
Seven segments, one front door. This is the real CX challenge of the redesign: the homepage cannot lead with everyone, so someone goes first. Today we decide who, out loud.
The rest of today happens on the board: personas, launch KPIs, segment success, and the parking lot, captured live in your words. Follow along here.
figma.com/board/…/NFF-Discovery-Board